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We are looking for an experienced and talented E-Mail Marketing Manager to join our Corporate Digital Marketing and E-Commerce Team, based in Salzburg, Austria.

E-Mail Marketing Manager Italy (m/w/d)

 

Responsibilities:

Drive E-Mail Marketing planning and execution across Europe – focus on Italy:

  • Manage the customer E-Mail strategy, design campaigns that are aligned to
    customer segments, and ensure E-Mail content is aligned to appropriate stages in
    the buyer’s journey
  • Work with Commercial Marketing teams to develop and execute integrated E-Mail
    campaigns which directly support business and sales objective
  • Build and publish digital forms, including demo request, gated download, and
    survey forms
  • Measure and report performance of all email marketing campaigns and assess
    against goals (ROI and KPIs)
  • Develop regular incrementality testing strategies to ensure highly optimized and
    valuable programs
  • Maintain email database and distribution lists in accordance with business strategy;
    ensure compliance with local laws
  • Act as power user for the standard email and marketing automation tool (currently
    Oracle Eloqua); develop deep knowledge, advise team on advances in technology,
    and train others in its use

Requirements:

  • Bachelor’s degree in marketing, communication or related field
  • At least 3+ years of experience driving email marketing programs, media execution
    and analysis preferably for fast paced retail or financial services companies
  • Experience in B2B and B2C direct response scenarios
  • Familiarity with insource/outsource models and agency management practices
  • Extensive knowledge and understanding of email marketing and automation
    platforms, especially Adobe Eloqua
  • Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and
    tag management solutions (Tealium, Ensighten, etc.) is a plus.
  • Strong analytical skills and data-driven strategy development
  • Team leadership
  • Excellent written and verbal communication skills (Italian and English)

Benefits:

  • An entrepreneurial work environment that encourages creativity and innovative
    ideas
  • The opportunity to further your career in an international organization
  • A dynamic, result-oriented and cooperative team
  • Employer initiatives like „Lunch & Learn“ and „Let´s move together!“
  • Competitive yearly gross salary of at least € 50,000.00 based on experience and
    skills
  • Flexible working hours
 
 

More information:

Sirona Dental GmbH
z.Hd.: Frau Mag. Maria Weberschläger
Sirona Str. 1, A-5071 Wals bei Salzburg
Tel.: 0043 (0) 662 2450 533
karriere.salzburg@dentsplysirona.com    

About Dentsply Sirona

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. As The Dental Solutions Company TM, Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry. Dentsply Sirona’s global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY